Balancing Motherhood and Business:
10 Things I’ve Learned Along the Way

Three kids in less than four years. That’s the kind of sentence that makes people’s eyes widen in either admiration or sheer horror. Add running a business with my husband into the mix, and the reactions quickly turn into a mixture of “How do you do it?” and “Are you okay?”

The truth? Some days I feel like I’ve got it all together—answering emails while flipping pancakes, taking a work call with a baby on my hip, seamlessly transitioning from CEO to chief problem-solver of all things big and small. Other days, it’s total chaos. I’m holding a crying toddler, while soothing another, while listening to the other tell me a story, while trying to fix a shipping delay—all while the Yoto player is blasting the same song for the 500th time today at the loudest volume setting. My coffee’s cold (again), I haven’t sat down in hours, and I realize I haven’t looked my husband in the eye all day despite working side by side.

Motherhood and entrepreneurship are both full-time jobs, and neither comes with a pause button. When we started our business, we had a vision, but we didn’t fully grasp what it would mean to be raising babies while also raising a company. Our days are an endless loop of problem-solving, decision-making, and pivoting—whether it’s figuring out the best fabric for our furniture or how to get a child back to sleep at 2 a.m., 3 a.m., 4 a.m., and 5 a.m. (yes, our kids can be terrible sleepers).

But here’s the ten things I’ve learned in this wild season of life:

1. Let Go of Perfection

I used to—and still do sometimes—think I could give 100% to everything—be a hands-on mom, a devoted wife, and an unstoppable business owner, all while keeping a spotless house and making organic meals from scratch. Reality check: something always gives. Some nights we’re having PBJ for dinner, some emails don’t get answered until the next day, and some meetings happen with a kiddo in my lap. And that’s okay.

2. Embrace the Messy Middle

There’s a certain beauty in the in-between moments—the ones where the baby is crawling under my desk while I wrap up a call, or when my husband and I are brainstorming marketing strategies while tidying up their play spaces at the end of the day, admiring their creativity. The little block cities they’ve built, the intricate train tracks winding through the living room, the drawings scattered across the floor—it’s the kind of chaos that reminds me why we do what we do. It’s not always neat, but it’s ours.

3. Find a Rhythm, Not Balance

Balance suggests an equal split, but nothing in parenthood or business works that way. Instead of balance, I continually remind myself to focus on rhythm—understanding that life moves in seasons, and right now, this season is one of joyful, beautiful chaos. Some days I lean heavier into work, other days I drop everything to be present for my kids. The rhythm changes, but the key is learning to move with it rather than resist it.

4. Self-Care Isn’t a Luxury,

It’s a Lifeline. I learned the hard way that I can’t pour from an empty cup. To keep my sanity and energy levels up, I run every morning. Most afternoons, I carve out time to meditate—I set a reminder to make sure it gets done because, otherwise, it won’t. It’s non-negotiable. Prioritizing that time makes me a better mom, a better business owner, and honestly, just a better, stronger, more resilient version of me.

5. The Power of Reminders (a.k.a. My Second Brain)

If you ever hear my phone going off, there’s a 99% chance it’s one of my trusty reminders. I set them for everything—meetings, deadlines, diaper restocks, switching laundry, camp registration (yes, it’s that time again), even reminders to drink water or just breathe for a second. My brain is juggling a hundred things at once, and without these tiny nudges, I’d be lost. I don’t know how people juggle parenthood without reminders. So yes, my phone pings constantly, but instead of feeling overwhelmed, I see it as my way of staying (somewhat) sane.

Even my kids have picked up on it—now they’ll speak into their wrists like they have imaginary smartwatches and say, “Siri, remind me to get batteries for the train.” If nothing else, at least they’re learning early that sometimes the secret to keeping life together is to keep yourself from forgetting.

6. Accept (and Appreciate) Help

We weren’t meant to do this alone. Early on, during my first year of parenting, I heard something that stuck with me: When someone offers you help—take it. And that’s exactly what we’ve done. Whether it’s leaning on family, hiring help when possible, or simply giving each other grace, I’ve learned that saying yes to support isn’t a sign of weakness—it’s a way to make space for what truly matters.

7. Remember the ‘Why’

At the end of the day, our kids are the reason we built this business. We wanted to create something meaningful, something that makes life easier for families like ours. Every time I see them playing on one of our designs, I’m reminded that all the juggling, all the late nights, and all the exhaustion are worth it.

Motherhood and entrepreneurship both demand everything from you, but they also give back in ways you never expect. It’s not about getting it perfect—it’s about showing up, doing your best, and knowing that, at the end of the day, the love you pour into both will shape something incredible.

And if all else fails, there’s always coffee. Lots and lots of coffee.